Digital Marketing Training

Digital Marketing in Chennai

Digital marketing is synonymously utilized for web marketing ,Online Marketing or internet marketing. It is alluded to as the marketing (for the most part advancement) of items or administrations by method for Internet. Advanced marketing is a strategy where we utilize computerized stations, for example, Television, Radio, Desktop/Laptops, Mobile gadgets and social stages paying little heed to whether they are online or not. Digital marketing goes past the internet marketing.

Digital marketing is a type of internet marketing that includes the “advancement of an organizations by expanding their perceivability in web indexes”. This sort of marketing includes different means, through which a website can be advanced, for example, Search Engine Optimization Training in Chennai (SEO) and Pay Per Click Training in Chennai (PPC) advertising, Affiliate marketing, E-mail Marketing Training in Chennai, Online advertising, Blogging and so forth.

Chennai Academy is putting forth Advance Digital Marketing Training in Chennai, with strategies that can offer you some assistance with raising the measure of impacts on the website to help leads and deals. Our specialists, offers you some assistance with learning all industry redesigns and bits of knowledge of each of the 21 modules wherein you ace computerized marketing to support movement to website or application, produce likely business prompts take edge over contenders, expand brand acknowledgment by utilizing different online stages.

Digital marketing, the name itself has raised to a level where everybody needs to have an imprint, so it gets to be vital to pick shrewdly among establishments giving it in an expert way as it can be a doorstep to achievement. Numerous individuals as opposed to doing higher studies, anticipating make their profession in Digital/Internet Marketing as they know about its degree now and in the coming years.

Our Digital Marketing course preparing covers each and every angle that one ought to know about in this period of internet marketing and that is the reason we are today a presumed Digital Marketing Course Training Institute in Chennai.

Search Engine Optimization (SEO)

SEO Fundamental & Concepts

  • Keyword Research
  • Conceptual Analysis
  • Local business listing
  • Link Building tips & techniques
  • Google Updates – Panda, Penguin, and Hummingbird Updates
  • SEO Tools operations & Management
  • Recovering from Bad Links

 

SEO Tools

  • Webmasters tools
  • Analytics
  • Keyword Planner
  • SEO Marketing Tools
  • Website Analysis Tools
  • Trend Analysis Tools

 

On page optimization

  • Domain selection
  • Keyword research
  • URL Optimization
  • Meta data optimization
  • 301 redirection
  • txt
  • Anchor Text Optimization
  • Schema Markup
  • XML sitemap
  • H1, H2, H3 tags
  • Image optimization
  • Content quality
  • Keyword density
  • Copyscape
  • Webmaster tools
  • Google analytics tool
  • Posting information
  • Archives
  • Do-follow and No-follow
  • Indexing and Catching
  • And more on-page techniques

 

Off page optimization

  • Directory Submissions
  • Social Bookmarking
  • Forums Postings
  • Press Release
  • Article Submissions
  • Local Business Listings
    1. Google Places
    2. Yahoo Local / Bing Places for Businesses
  • Search Engine Submissions
  • Social Networking
  • Web 2.0 Submission
  • Blog posting
  • Driving traffic through dedicated Social Networking
  • Link wheel
  • Web 2.0 Squidoo / Hubpage creation
  • Classifieds Submission

And more Off-page techniques

 

Search Engine Marketing (SEM)

Google Adwords (PPC)

  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • PPC Campaign Set-up
  • Adwords Ad Formats
  • Click-Through-Rates-CTR’s
  • Policies and Ad Quality issues
  • Impressions
  • Acquaintance to Conversion
  • Knowledge of Cost-Conversion
  • Search network Ads
  • Display Net work Ads
  • Search & display network Ads
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google
  • Display network and Mobile Advertising
  • Performance Monitoring and Conversion Tracking

 

Email Marketing

  • Outsourced email marketing
  • Improved email marketing deliverability
  • Using email marketing to get new customers and clients
  • Generate new revenue from existing customers and clients
  • Campaign Development, Audit & Analysis
  • Email Design and Development
  • List Growth Strategies
  • Tracking of new and return clickers, participation rates, link popularity,

 

Social Media Optimization (SMO)

Content mentioned in this lecture:

  • Facebook – Create a brand page (be sure to use your company name in the URL)
  • Twitter – Create a brand twitter handle
  • YouTube – Create an account with the brand name as the username
  • LinkedIn – Create a brand / company profile page
  • Google Plus – Create a company Google plus page
  • Yelp – Register your business on Yelp
  • Google Maps – Submit your business address
  • Yahoo Local – Yahoo’s local listings
  • WordPress – Register your company name as a wordpress blog
  • Blogspot – You can also register your name at a blogspot blog
  • Tumblr – Another blogging site
  • Squidoo – Create a squidoo page with your company name
  • HubPages – Create a hub page
  • Flickr – Create a flick account
  • Wikipedia – Create a wikipedia account with your brand name 

Social Media Marketing (SMM)

  • Introduction
  • Twitter Ads
  • Facebook Ads
  • Youtube Ads

FEATURES:

Well-structured and industry-relevant course curriculum

Experienced and dedicated faculty members

Exposure to live projects from day one

Periodic evaluation and feedback

100% Placement assistance on successful completion

 

ELIGIBILITY:

Any graduate/diploma/ITI course
Basic computer skill
Basic Internet knowledge
Knowledge in functional English

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